Hawaii Deepfake Consumer Protection Act (HB 2137 CD1, Act 247)

Properties

jurisdiction: US, Hawaii
level: state
domain: transparency
status: in-effect
scope: Establishes consumer-protection standards for AI 'deepfake' technology, defining harmful uses of realistic AI-generated digital imitations of a person's voice, face, likeness, or performance, and creating civil remedies for people injured by unauthorized use.
obligations: Bars knowingly publishing a realistic AI-generated digital imitation of an identifiable person without consent where used in advertising, to cause harm, or to commit fraud, defamation, or harassment; exempts parody, satire, criticism, news reporting, documentaries, and educational/political expression; lets a victim (or their estate, for up to 10 years after death) seek injunctive relief requiring removal, recover actual damages or up to $25,000 per advertisement, pursue punitive damages where malice is shown, and recover attorneys' fees and costs.
effectiveDate: 2026-07-14
enactedDate: 2026-07-14
penalties: Civil remedies: injunctive relief; actual damages or up to $25,000 per advertisement; punitive damages where malice is proven; attorneys' fees and costs.
appliesTo: Any person or entity publishing or distributing an unauthorized AI-generated realistic digital imitation of an identifiable individual reaching Hawaii; estates of deceased individuals for 10 years post-death
officialUrl: https://www.capitol.hawaii.gov/sessions/session2026/bills/HB2137_CD1_.HTM
notes: Signed by Governor Josh Green on July 14, 2026 as Act 247 (HB 2137 CD1, 'Relating to Artificial Intelligence'). The enacted CD1 bill text (this agent's fetch tool got a 403 from capitol.hawaii.gov, likely bot-blocking; the URL should still resolve for a human) states 'This Act shall take effect upon its approval.' Distinct from all currently tracked deepfake laws (Minnesota 609.771/604.32, Texas SB 441, Illinois Digital Voice and Likeness Protection Act): this is Hawaii's own statute with its own $25,000-per-advertisement civil remedy and 10-year post-mortem window.

Properties

jurisdiction

US, Hawaii

level

state

domain

transparency

status

in-effect

scope

Establishes consumer-protection standards for AI 'deepfake' technology, defining harmful uses of realistic AI-generated digital imitations of a person's voice, face, likeness, or performance, and creating civil remedies for people injured by unauthorized use.

obligations

Bars knowingly publishing a realistic AI-generated digital imitation of an identifiable person without consent where used in advertising, to cause harm, or to commit fraud, defamation, or harassment; exempts parody, satire, criticism, news reporting, documentaries, and educational/political expression; lets a victim (or their estate, for up to 10 years after death) seek injunctive relief requiring removal, recover actual damages or up to $25,000 per advertisement, pursue punitive damages where malice is shown, and recover attorneys' fees and costs.

effectiveDate

2026-07-14

enactedDate

2026-07-14

penalties

Civil remedies: injunctive relief; actual damages or up to $25,000 per advertisement; punitive damages where malice is proven; attorneys' fees and costs.

appliesTo

Any person or entity publishing or distributing an unauthorized AI-generated realistic digital imitation of an identifiable individual reaching Hawaii; estates of deceased individuals for 10 years post-death

officialUrl

https://www.capitol.hawaii.gov/sessions/session2026/bills/HB2137_CD1_.HTM

notes

Signed by Governor Josh Green on July 14, 2026 as Act 247 (HB 2137 CD1, 'Relating to Artificial Intelligence'). The enacted CD1 bill text (this agent's fetch tool got a 403 from capitol.hawaii.gov, likely bot-blocking; the URL should still resolve for a human) states 'This Act shall take effect upon its approval.' Distinct from all currently tracked deepfake laws (Minnesota 609.771/604.32, Texas SB 441, Illinois Digital Voice and Likeness Protection Act): this is Hawaii's own statute with its own $25,000-per-advertisement civil remedy and 10-year post-mortem window.