Missouri AI Mental Health Professional Representation Ban (HCS SB 1019, health care omnibus, Section 407.3007)

Properties

jurisdiction: US, Missouri
level: state
domain: sectoral
status: proposed
scope: A single new section (407.3007) within a 31-section omnibus health-care bill (HCS SB 1019, otherwise covering hospital-investment authority, telemedicine, and other unrelated health topics) that prohibits any person or entity that develops or deploys AI in Missouri from advertising or representing to the public that the AI is, or is able to act as, a mental health professional, or is capable of providing therapy services, psychotherapy services, or a mental health diagnosis.
obligations: Prohibition on marketing or representing an AI system as a mental health professional or as capable of therapy, psychotherapy, or diagnosis. A violation is deemed an unlawful practice under the Missouri Merchandising Practices Act, actionable by the Attorney General without a separate showing of consumer harm; any individual may report a suspected violation to the Attorney General.
penalties: No confirmed statutory penalty: the only located penalty language ($10,000 first violation / $20,000 subsequent) comes from an earlier-stage House Committee Substitute draft of SB 1019 that did not appear in the truly-agreed-to-and-finally-passed text signed into law.
appliesTo: Any person or entity that develops or deploys AI marketed or represented to the Missouri public as capable of acting as a mental health professional
officialUrl: https://www.senate.mo.gov/26info/pdf-bill/House/HCS-SB/SB1019.pdf
notes: The truly-agreed-to-and-finally-passed enrolled text of SB 1019 (House Committee Substitute, 103rd General Assembly, 2026, document 4774H.04T) contains no section 407.3007 and no AI or mental-health-professional-representation language; its five enacted sections (96.192, 96.196, 192.026, 206.110, 206.158) concern hospital investment authority and Lyme disease reporting only. The AI mental-health provision tracked here was sourced from an earlier House Committee Substitute draft (senate.mo.gov/26info/pdf-bill/House/HCS-SB/SB1019.pdf) that did not survive into the version Governor Kehoe signed on July 13, 2026. A secondary source has reported that the provision passed under SB 1019 on May 15, 2026, but this conflicts with the primary enrolled bill text. Status is held at proposed and enactedDate is cleared pending confirmation of whether this provision exists in any enacted Missouri statute.

Properties

jurisdiction

US, Missouri

level

state

domain

sectoral

status

proposed

scope

A single new section (407.3007) within a 31-section omnibus health-care bill (HCS SB 1019, otherwise covering hospital-investment authority, telemedicine, and other unrelated health topics) that prohibits any person or entity that develops or deploys AI in Missouri from advertising or representing to the public that the AI is, or is able to act as, a mental health professional, or is capable of providing therapy services, psychotherapy services, or a mental health diagnosis.

obligations

Prohibition on marketing or representing an AI system as a mental health professional or as capable of therapy, psychotherapy, or diagnosis. A violation is deemed an unlawful practice under the Missouri Merchandising Practices Act, actionable by the Attorney General without a separate showing of consumer harm; any individual may report a suspected violation to the Attorney General.

penalties

No confirmed statutory penalty: the only located penalty language ($10,000 first violation / $20,000 subsequent) comes from an earlier-stage House Committee Substitute draft of SB 1019 that did not appear in the truly-agreed-to-and-finally-passed text signed into law.

appliesTo

Any person or entity that develops or deploys AI marketed or represented to the Missouri public as capable of acting as a mental health professional

officialUrl

https://www.senate.mo.gov/26info/pdf-bill/House/HCS-SB/SB1019.pdf

notes

The truly-agreed-to-and-finally-passed enrolled text of SB 1019 (House Committee Substitute, 103rd General Assembly, 2026, document 4774H.04T) contains no section 407.3007 and no AI or mental-health-professional-representation language; its five enacted sections (96.192, 96.196, 192.026, 206.110, 206.158) concern hospital investment authority and Lyme disease reporting only. The AI mental-health provision tracked here was sourced from an earlier House Committee Substitute draft (senate.mo.gov/26info/pdf-bill/House/HCS-SB/SB1019.pdf) that did not survive into the version Governor Kehoe signed on July 13, 2026. A secondary source has reported that the provision passed under SB 1019 on May 15, 2026, but this conflicts with the primary enrolled bill text. Status is held at proposed and enactedDate is cleared pending confirmation of whether this provision exists in any enacted Missouri statute.