Pennsylvania Artificial Intelligence Deceptive Advertising Act (SB 806, Act 99 of 2026)

Properties

jurisdiction: US, Pennsylvania
level: state
domain: transparency
status: enacted-pending
scope: Advertising of goods or services that uses synthetic content (images, video, audio or text significantly modified or generated by AI, including generative AI) in a way that creates a false consumer perception about the nature, origin or authenticity of what is advertised.
obligations: An advertiser may not knowingly, recklessly or willfully create and disseminate an advertisement that uses synthetic content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services without a clear and conspicuous disclosure stating that the advertisement contains content modified or generated using AI. The disclosure must appear the first time the synthetic content is presented, in the same medium, and to the extent technically feasible be permanent or extraordinarily difficult to remove. Exceptions: evidently fictional content, parody, satire, commentary or criticism, and content limited to text.
effectiveDate: 2026-12-21
enactedDate: 2026-10-22
penalties: The Attorney General or the appropriate district attorney may seek injunctions and bring civil actions; a court may award a civil fine not exceeding $3,000 plus actual attorney fees and court costs.
appliesTo: advertisers of goods or services in Pennsylvania that use AI-generated or AI-modified synthetic content in advertisements
officialUrl: https://www.palegis.us/legislation/bills/2025/sb806
notes: Senate Bill 806 (Sen. Nick Pisciottano), Printer's Number 1808. Passed the Senate 48-2 on June 10, 2026 and the House 163-40 on October 7, 2026 without amendment; presented to the Governor October 21 and approved October 22, 2026 as Act No. 99 of 2026 (General Assembly bill page). Section 6 of the enrolled text: 'This act shall take effect in 60 days.' effectiveDate 2026-12-21 is COMPUTED as 60 days after the October 22 approval; the act does not state a calendar date. Penalties come from the bill text (Section 5(c)). Distinct from ny-synthetic-performer-disclosure and ca-sb1050-synthetic-performer-ads (both limited to synthetic human performers in ads): this covers any AI-generated or AI-modified synthetic content in advertising that creates a false consumer perception. Closest federal analogue us-ai-labeling-act-2026 is a pending bill.

Properties

jurisdiction

US, Pennsylvania

level

state

domain

transparency

status

enacted-pending

scope

Advertising of goods or services that uses synthetic content (images, video, audio or text significantly modified or generated by AI, including generative AI) in a way that creates a false consumer perception about the nature, origin or authenticity of what is advertised.

obligations

An advertiser may not knowingly, recklessly or willfully create and disseminate an advertisement that uses synthetic content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services without a clear and conspicuous disclosure stating that the advertisement contains content modified or generated using AI. The disclosure must appear the first time the synthetic content is presented, in the same medium, and to the extent technically feasible be permanent or extraordinarily difficult to remove. Exceptions: evidently fictional content, parody, satire, commentary or criticism, and content limited to text.

effectiveDate

2026-12-21

enactedDate

2026-10-22

penalties

The Attorney General or the appropriate district attorney may seek injunctions and bring civil actions; a court may award a civil fine not exceeding $3,000 plus actual attorney fees and court costs.

appliesTo

advertisers of goods or services in Pennsylvania that use AI-generated or AI-modified synthetic content in advertisements

officialUrl

https://www.palegis.us/legislation/bills/2025/sb806

notes

Senate Bill 806 (Sen. Nick Pisciottano), Printer's Number 1808. Passed the Senate 48-2 on June 10, 2026 and the House 163-40 on October 7, 2026 without amendment; presented to the Governor October 21 and approved October 22, 2026 as Act No. 99 of 2026 (General Assembly bill page). Section 6 of the enrolled text: 'This act shall take effect in 60 days.' effectiveDate 2026-12-21 is COMPUTED as 60 days after the October 22 approval; the act does not state a calendar date. Penalties come from the bill text (Section 5(c)). Distinct from ny-synthetic-performer-disclosure and ca-sb1050-synthetic-performer-ads (both limited to synthetic human performers in ads): this covers any AI-generated or AI-modified synthetic content in advertising that creates a false consumer perception. Closest federal analogue us-ai-labeling-act-2026 is a pending bill.