- category
- watermarking
- maturity
- growing
- approach
- Employs advanced steganography to embed invisible, machine-readable forensic identifiers directly into media pixels, acting like an invisible QR code that survives resizing and screenshots.
- access
- paid
- owns
- Secures digital assets for enterprises to track leaks, verify content origin, and protect intellectual property from unauthorized deepfake manipulation.
- distinctFrom
- Focuses heavily on enterprise leak-tracking and forensic resilience against extreme modifications (like physical screenshots), integrating these invisible markers alongside traditional C2PA metadata.
- notes
- Spun out of Rutgers University research. Provides web applications, APIs, and SDKs for direct integration into Digital Asset Management systems.
