A product cutout is segmented from its original photo, dropped into a newly generated lifestyle background, then IC-Light relights the product to match the new scene's lighting so the composite reads as a single photograph.
Segmentation, background generation, and physically-plausible relighting are three distinct capabilities: a single text-to-image model can generate a scene but cannot preserve the exact product geometry/texture, and it cannot relight an already-composited foreground to match a background it didn't originate.
steps
[object Object], [object Object], [object Object]
controls
segmentation mask, background text prompt, IC-Light lighting-direction/text conditioning, denoise strength to preserve product detail, seed
[e-commerce product photography at scale][advertising creative variants][catalogue localisation with different scene moods]
pitfalls
IC-Light can drift product colour/texture at high denoise; frequency separation or detail-preserving masks are needed to keep label text and material sharpness intact
