Fal.ai

[London, UK][founded 2021][backed by Venture-backed (a16z and others)]fal.ai

Founded in 2021 and headquartered in London, Fal.ai operates a serverless inference platform and API for generative AI models, hosting image, video, and audio models including Flux, Ideogram, and Stable Diffusion at production scale. Rather than building foundation models itself, Fal acts as the deployment layer between model labs and application developers, providing optimised GPU serving with per-second billing.